Since 1999, Recovery Month has been recognized as a leader in communications, winning 94 awards, including the Hermes, MarCom, Mercury, Omni, Telly, and Web Health Awards, among others. Awards were received for Recovery Month’s campaign materials, public service announcements (PSAs), electronic and social media properties, website, and the Road to Recovery television and radio series.
The AVA Awards competition recognizes excellence by creative professionals responsible for the concept development, design, and production of digital communication products and programs. They are designed to pay tribute to the history of the audio-visual industry.
There are three levels of AVA Awards—Platinum, Gold, and Honorable Mention—given to works such as digital engagement campaigns, audio and video productions, website development, social media interaction, and mobile marketing efforts.
Recovery Month 2013 won two Gold Awards for its radio and television PSAs. There were approximately 2,100 entries and about 16% were Gold winners.
The 2012 Recovery Month television PSAs won a Platinum Award. About 14% of the 2,000 entrants won a Platinum Award.
The 2011 Recovery Month campaign won a Platinum Award in the television spots/PSA category.
Bronze Anvil Awards
The annual Bronze Anvil Awards competition, hosted by the Public Relations Society of America, recognizes the individual items or components that contribute to the success of an overall program or campaign. For more than 40 years, the Bronze Anvil Awards have celebrated the “best of the best” in public relations tactics, reflecting their growing scope, creativity, and importance in strategic public relations.
The 2011 Recovery Month campaign was awarded a 2012 Bronze Anvil Award in the publications category for the 2011 Recovery Month toolkit. This award is a proud accomplishment, as the competition drew a total of 784 entries and only 56 organizations were selected as Bronze Anvil winners.
The 2010 Recovery Month toolkit won a Bronze Anvil Award in the publication, single issue newsletters/booklets/calendar category.
eHealthcare Leadership Award
The eHealthcare Leadership Award program exclusively recognizes the very best websites of health care organizations (both large and small), online health companies, pharmaceutical and medical equipment firms, suppliers, and business improvement initiatives. These awards highlight the Internet’s role in achieving an organization’s business objectives and recognize the hard work that has gone into creating outstanding health websites.
The 2010 Recovery Month campaign was awarded the Distinction Award in the best health/health care content category.
Hermes Creative Awards
The Hermes Creative Awards is an international competition that recognizes creative professionals involved in the concept, writing, and design of traditional materials, programs, and emerging technologies.
There are three levels of awards—Platinum, Gold, and Honorable Mention—awarded across three categories—print media, public relations/communications, and electronic media.
The 2012 Recovery Month campaign won three Gold Hermes Awards for its public relations campaign, audio/radio PSAs, and video/television PSAs.
The 2011 Recovery Month campaign won a Platinum Hermes Award for its public relations campaign, a Gold Award for its video/television PSAs, and received an Honorable Mention for its audio/radio PSAs.
The 2010 Recovery Month television PSAs and the 2010 Recovery Month overall campaign won Platinum Hermes Awards. The Platinum Award is the highest-ranked award given to an entry.
Interactive Media Awards (IMA)
The Interactive Media Awards, sponsored by the Interactive Media Council, recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.
There are two levels of awards—Best in Class and Outstanding Achievement.
With an overall score of 461 out of 500, the Recovery Month campaign website was awarded the IMA’s Outstanding Achievement Award, which recognizes that the project met and surpassed the standards of excellence. The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance, and content.
The international MarCom Awards competition recognizes outstanding achievement by marketing and communication professionals involved in the concept, writing, and design of marketing and communication programs for print, visual, and audio materials. The MarCom Creative Awards give winners the opportunity to demonstrate the high regard in which their work is held within the creative industry.
There are two levels of MarCom Awards—Platinum and Gold—awarded in four categories—print media, strategic communications, web-based media, and audio/visual.
Recovery Month won three MarCom Awards in the following categories for the 2012 campaign: a Platinum MarCom Award in the marketing/promo campaign category, a Gold MarCom Award in the television PSAs category, and a Gold MarCom Award in the radio PSAs category. There were more than 6,500 entries in the competition. About 19% of entrants were Platinum winners and about 22% were Gold winners.
The 2011 Recovery Month campaign won three 2012 MarCom Awards: a 2012 Platinum MarCom Award in the marketing/promotion campaign category, a 2012 Gold MarCom Award in the television PSAs category, and an Honorable Mention in the radio PSAs category. There were more than 6,000 entries in the competition. About 18% of entrants were Platinum winners; about 18% were Gold winners; and 10% were awarded an Honorable Mention.
The 2010 Recovery Month campaign won a 2011 Platinum MarCom Award in the marketing/promotion campaign/materials category. In the competition, there were approximately 5,000 entries from around the world and about 15% won a Platinum Award, their most prestigious award.
The international Mercury Awards competition honors the best in public relations, public affairs, and corporate communications. The Mercury Awards are based on the principle of celebrating creative professionals whose determination, innovation, originality, and smart-thinking make the industry work.
There are four levels of Mercury Awards—Gold, Silver, Bronze, and Honors—given across a broad range of categories including writing, design, campaigns, websites and new media, social media, and special events.
Recovery Month won Honors for the 2013 campaign. More than 680 entries were submitted.
The 2012 Recovery Month campaign received a Bronze Mercury Award in the nonprofit/government agency category.
National Health Information Awards
This awards program is the most comprehensive competition of its kind and is organized by the Health Information Resource Center, a national clearinghouse for consumer health information programs and materials.
The 2011 Recovery Month Campaign won a Silver Award for its Total Health Information Program in the Health Promotion/Disease and Injury Prevention information class within the government division.
The 2010 Recovery Month campaign won a Bronze National Health Information Award in the government division of the total health information program category. Additionally, the 2010 Recovery Month PSAs won a Merit Award in the government division of the public service ad category.
Highlighting the accomplishments of outstanding media productions, the Omni Awards, sponsored by Media Corp. Inc., recognize productions that engage, empower, and enlighten various audiences.
There are three levels of Omni Awards—Gold, Silver, and Bronze—awarded in three categories—film and video, website, and app.
The 2012 Recovery Month television PSAs won two Bronze Omni Awards in both the government and public service categories.
The 2010 Recovery Month television PSAs won three Silver Omni Awards in the government, commercial, and public service categories.
The Telly Awards are the premier awards honoring the finest film and video productions, groundbreaking Web commercials, and outstanding local, regional, and cable television commercials and programs.
There are two levels of awards—Silver and Bronze—awarded in four categories—film and video, commercials, online video, and People’s Telly.
Recovery Month won a 2013 Bronze Telly Award for its 2012 PSAs. There were more than 13,000 entries submitted from the top ad agencies, production companies, television stations, cable companies, interactive agencies, and corporations worldwide.
The 2010 Recovery Month television and radio PSAs won a 2011 Bronze Telly Award. There were approximately 13,000 entries from all 50 states and 5 continents for the 2011 competition and only 18% to 25% of entrants received a Bronze Telly Award.
Web Health Awards
The Web Health Awards (now the Digital Health Awards), held twice yearly by the Health Information Resource Center, recognize the nation’s high-quality digital health resources for consumers and health professionals. There are four levels of awards—Gold, Silver, Bronze, and Merit—and all entries are judged based on content, design and creativity, and usability.
The Recovery Month mobile website won a 2013 Winter/Spring Merit Web Health Award in the government division for the health professionals’ audience.
The 2012 Recovery Month campaign was awarded a Silver Web Health Award for its 2012 Facebook Toolkit Tab in the Social Media: Facebook category within the government division. Additionally, Recovery Month won a Bronze Web Health Award for its YouTube Channel in the Social Media: YouTube category within the government division.
The 2011 Recovery Month campaign was awarded a Silver Web Health Award for its 2011 Pledge4Recovery in the Social Media: Facebook category within the government division.