Center for Substance Abuse and Treatment (CSAT)
September: National Alcohol and Drug Addiction Recovery
Month
Join the Voices of Recovery: A Call to Action
Radio Tour
FINAL
REPORT
Prepared By:
The Media
Network, Inc.
October
2002
Project Description
Objective
Contact and schedule interviews with Radio Media Outlets to promote the importance and effectiveness of substance abuse treatment. Follow through with scheduling the interviews and providing SAMHSA representatives with pertinent local information.
Interview Dates
Various dates in September 2002
Spokespersons
H. Westley Clark, MD, JD, MPH, CAS, FASAM, and Director of the Center for Substance Abuse Treatment
Charles Curie, M.A., A.C.S.W., Administrator, Substance Abuse and Mental Health Services Administration
Ivette Torres, Director, Office of Communications and External Liaison, Center for Substance Abuse Treatment
Executive Summary
Stations in the 29 US target cities where community events were being held plus select national and regional radio networks were contacted prior to the interview dates to assess their interest in the interview topic.
More than 400 faxes and emails, each localized to target markets. (Appendix A) These were distributed to assignment editors, reporters and producers. The Media Network, Inc conducted direct, personalized outreach to 302 individual contacts at stations and networks across the country from August 19 through September 30, 2002. 33 interviews were scheduled; 22 interviews were or will be conducted on 251 unique radio stations. The Media Network prepared talking points for Dr. Clark and Mr. Curie and detailed state-specific data and statistics based on our research with state officials and local community groups. In follow up, the stations/networks were called to solicit usage information.
Total Airings on networks and stations: 277
Total Gross Impressions for all interview airings on networks and stations reached: 4,985,630
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