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Radio Tour

For Recovery Month 2004, SAMHSA promoted a 286 event radio tour across the nation-including Washington, DC, St. Louis, Orlando, Minneapolis, Cleveland, Madison, New Orleans, Pittsburgh, Hartford, Philadelphia, Raleigh, Boston, Atlanta, Buffalo, Pocatello, ID, Tampa, Phoenix, Rapid City, SD, Baltimore and Seattle. The Radio Tour was an opportunity for communities to learn about the celebration and what activities were being planned in their cities. Over 450 calls, emails, and faxes were distributed during the radio tour campaign. With 74 affiliates and 9 markets participating in the tour an estimated 320,300 listeners were engaged. In addition to stations that ran airings from networks, interviews were also conducted with local stations. Localized press releases and briefing sheets were designed to implement the radio outreach strategy.