Building upon the success of the 2002 campaign, SAMHSA and its planning partners worked together to develop a toolkit for local community based organizations to use as a resource for developing and planning Recovery Month events. To meet the demand for Recovery Month materials, SAMHSA printed 75,000 kits for distribution.

The toolkit is a resource for organizations and government entities to plan events that educate the public on alcohol and drug use disorders and addiction related issues. It contains a variety of materials that organizations can duplicate directly or tailor to create customized materials and programs for their communities. Eight fact sheets target key audiences and discuss specific steps each can take to make a difference. The resource section includes reference listings for a wide spectrum of organizations that may be helpful to users of the kit. There is also a separate listing of State Agency Directors. Media outreach materials in the kit include Recovery Month logos, a letterhead template, and samples of a media advisory, press release, op ed, proclamations, and promotional event ideas. Live read radio public service announcements are also included. The kit contains resources for individuals seeking addiction treatment information. Two sample proclamations were provided to encourage national, state, and local officials to dedicate September as Recovery Month in their jurisdictions.

A new addition to the toolkit in 2003 was the "Join the Voices of Recovery" fact sheet. It featured vignettes-personal stories of recovery told by the people who live it every day and the people who support them. Their unique stories were meant to be shared with others on their way to recovery as an inspiration and to relay the positive way they have reclaimed their lives.

SAMHSA also designed and produced 10,000 color 35" x 50" commemorative Recovery Month posters, 10,000 color 8.5" x 11" announcement flyers, and 10,000 3 ¾" x 9" teaser brochures for use in mailings and conference exhibits prior to release of the printed kits. Seventy-five thousand web flyers were also produced to increase awareness of Recovery Month activities and the availability of materials.