Recovery Month 2001: "We Recover Together: Family, Friends, and
Community"
September 2001 marked the 12th year of the
Recovery Month observance and focused on raising the public’s
awareness that everyone has a role to play in the treatment and recovery
process. The primary theme stressed that substance abuse treatment and
recovery involves more than the individual who needs treatment; it also
requires the support of family, friends, and community. A secondary theme
addressed the issue of stigma which persists because the public fails to
understand that addiction is like any other chronic health disease that can
be managed. CSAT and its Recovery Month planning partners
therefore selected the 2001 theme, We Recover Together: Family,
Friends, and Community, to underscore the need for those who
interact with individuals in recovery, whether in the home or in the
community, to support the substance abuse treatment and recovery process to
ensure a healthy future for the whole community.
Outreach Materials
and Initiatives
CSAT and its planning partners developed a
user-friendly, comprehensive Recovery Month toolkit; a two-color 30" x 40" commemorative
Recovery Month poster; a consumer brochure; an 8.5" x 11"
promotional flyer used in mailings and conference exhibits prior to
distribution of the printed kits; and television, radio, and print public
service announcements as well as an interactive web presence at
www.samhsa.gov.
Recovery Month Kit and Poster
The centerpiece of the Recovery Month
community outreach effort is the Recovery Month campaign
toolkit, distributed to various national and local organizations; Federal,
state and local government agencies and officials; grantees; professional
treatment associations; and public and private treatment organizations. In
response to an ever-increasing demand for the kit, CSAT produced 75,000 kits
in 2001, compared to 50,000 in 2000. CSAT also produced 7,500 commemorative
posters in 2001, compared to 5,000 in 2000. [See appendices for samples.]
The kit serves as a tool for organizations and local
government entities to plan events that educate the public that substance
abuse is a national health crisis, but addiction is a treatable disease, and
recovery is possible. The kit contains a variety of materials that
organizations can duplicate directly or tailor the templates provided to
create customized materials and programs for their communities. Nine fact
sheets target key stakeholder groups and discuss specific steps each can
take to make a difference. Other resources include reference listings for
web sites, clearinghouses, and State Substance Abuse Directors, as well as
community organizations that offer assistance or referrals to local
substance abuse treatment services. Media outreach materials in the kit
include letterhead; campaign logo sheets; samples of an op-ed article, press
release, and media advisory; and 30- and 15-second public service
announcement live-read scripts for radio announcers. Suggestions for
promotional ideas and sample legislative proclamations are also provided.
| Section/Topic
| Number of pages
|
| Signed Support Letters |
|
| HHS Secretary Tommy Thompson |
1 |
| Acting SAMHSA Administrator, Dr. Joseph H. Autry III and CSAT Director, Dr. H. Westley Clark |
1 |
| Web Promotional Flyer |
1 |
| Media Outreach Materials |
|
| Promotional Event Ideas |
4 |
| Sample Press Release |
3 |
| Sample Media Advisory |
2 |
| Sample Op-Ed Articles |
2 |
| Radio Public Service Announcements |
2 |
| Sample Proclamations |
3 |
| Camera-ready Logo Sheet |
1 |
| Letterhead |
1 |
| Targeted Outreach Materials |
|
| General Facts about Drug and Alcohol Addiction, Treatment, Recovery and
Use |
8 |
|
Community-based Organizations Serving Children and Families |
9 |
|
Educators/Schools |
8 |
| Employers |
7 |
| Faith Community |
6 |
| Health
Policymakers and Insurers |
7 |
| Health
Professionals |
8 |
|
Individuals Working in the Criminal Justice System |
7 |
|
Organizations Serving Racial, Ethnic, and Cultural Groups |
9 |
| Recovery Month Partners |
|
| Allied Organizations (132 organizations) |
9 |
| Planning
Partners
(56
organizations) |
1 |
| Resource Materials |
|
| Clearinghouses, Web Sites and Additional Resources (167 organizations) |
15 |
| Single State Agencies |
8 |
| Diversity Resources (36 organizations) |
4 |
| Evaluation Form |
1 |
Distribution List for the Recovery Month 2001 Kits
| Name of Organization
|
| Addiction Technology Transfer Centers |
| Al-Anon Family Group Headquarters |
| American Council on Alcoholism, Inc. |
| American Bar Association |
| American Medical Association |
| Association of Addiction Medicine |
| Child Welfare League |
| Community Anti-Drug Coalitions of America |
| Community Events/Forum for High Point |
| Congress |
| El Paso Alliance |
| Equals Three Communication® |
| Faith Partners |
| Florida Alcohol and Drug Abuse Association, Inc. |
| Governors |
| Join Together |
| Legal Action Center |
| Massachusetts Organization for Addiction Recovery |
| Mayors |
| Methamphetamine Conference |
| National Association of Addiction Treatment Providers |
| National Asian Pacific American Families Against Substance Abuse |
| National Association for Children of Alcoholics |
| National Leadership Forum |
| National League of Cities |
| National Association of Social Workers |
| National Council on Alcoholism and Drug Dependence |
| National Association for Children of Alcoholics |
| National Mental Health Association |
| National Council on Alcoholism and Drug Dependence - Greater Detroit Area |
| New York State Association of Alcoholism and Substance Abuse Programs |
| Office of the Assistant Secretary of Defense |
| Recovery Community Support Program |
| Recovery Month Planning Partners |
| SSA Directors |
| Step One, Inc. |
| The Media Network |
| The Alliance Project |
| Therapeutic Communities of America |
| Treatment Alternatives for Safe Communities |
| U.S. Department of Labor |
| White Bison, Inc. |
| Individual Requests |
| Alcohol Drug Counsel of North Carolina |
| Binding Together |
| Bishop's Council on Alcohol and Other Drugs |
| Building Healthy Communities |
| Capital Area Human Services District |
| Catholic Charities |
| Charleston Center |
| Chautauqua Alcoholism and Substance Abuse Council |
| Chesapeake Substance Abuse Problem |
| Child Welfare League of America |
| City of Brentwood |
| Connecticut Pharmacist Association |
| Dr. Bomtog, Inc. |
| Duke University |
| Easter Seals |
| Family Life Centers |
| Family Services Woodfield |
| Green Mountain Needle Co-op, Act-One |
| Health Complex |
| Higher Ground |
| Iowa Veterans Home |
| Jewish Intake Residential Rehabilitation Facility |
| Johnson Institute Foundation |
| Kentucky Division of Substance Abuse |
| Maranatah Through Christ |
| Mayor's Office, Houston |
| Montsour Medical Center |
| Mountain Side |
| NAIC |
| New Southern Rock Baptist Church |
| Ohlhoff Recovery Program |
| Onsite |
| Pacific Clinics |
| PG County Health Dept. |
| Phoenix House |
| Pima Prevention Partnerships |
| Prevention Resource Center |
| Print Source Catalog, Government Printing Office |
| Solutions Outpatient Service |
| St. Vincent Streets Center |
| Steppin' Out - Powerful Radio Productions, Inc. |
| U.S. Department of Labor |
| Vanguard Foundation |
| West Virginia Prevention Resource Center |
| Women's Recovery Association |
Consumer Brochure
CSAT also produced two consumer brochures for use
during Recovery Month. The first brochure was a two-sided
quick reference card that offers the general public 12 tips on what to look
for in a treatment program—A Quick Guide to Finding Effective Alcohol and
Drug Addiction Treatment. The second brochure, You Can Help: A Guide
for Caring Adults Working with Young People Experiencing Addiction in the
Family is aimed at intermediaries who work with young people
experiencing addiction in their families. The brochure describes
characteristics of these children and what adults can do to help. You
Can Help: A Guide for Caring Adults Working with Young People Experiencing
Addiction on the Family would not have been possible without the
assistance of the White House Office of National Drug Control Policy (ONDCP)
and information from the National Association for Children of Alcoholics (NACoA).
Both brochures are available free of charge through SAMHSA’s National
Clearinghouse for Alcohol and Drug Information (NCADI) at
www.health.org or at 1-800-729-6686.
CSAT-Sponsored Community Forums/Events
CSAT also
supported local outreach by sponsoring 16 Community Forums planned in local
communities throughout the country. These Forums/events examined key
treatment and recovery-related issues in local communities and defined
specific objectives and actions steps to broaden support and access to
treatment and recovery. Cities that hosted official Community Forums for
Recovery Month included:
Atlanta, Georgia
Baltimore, Maryland
Boston, Massachusetts
Charlotte, North Carolina
Columbus, Ohio
Detroit, Michigan
Hartford, CT
Jacksonville, Florida
Los Angeles, California
Madison, Wisconsin
New Orleans, Louisiana
Philadelphia, Pennsylvania
Portland, Oregon
St. Louis, Missouri
St. Paul, Minnesota
Washington, D.C.
The local events took many different forms and were
hosted by various groups: a town meeting hosted by the state substance abuse
prevention office; a rally at the
state legislature hosted by the Department of Alcohol and Drug Addiction
Services; a panel discussion hosted by a community college; a conference
organized by a faith-based group; and a guest speaker luncheon hosted by a
community-based organization. Each event brought media visibility to local
substance abuse treatment priorities. The following are examples of some of
the Community Forums and events that took place to celebrate Recovery
Month. For a complete list of the Community Forums and events for
Recovery Month 2001, please refer to the Community Events
appendix.
Event Locations and Dates:
| Location
| Date
|
| St. Louis, MO |
September 5 |
| Columbus, OH* |
September 5 |
| Portland, OR |
September 7 |
| Charlotte, NC |
September 10 |
| Chicago, IL |
September 14 |
| Madison, WI |
September 15 |
| Philadelphia, PA* |
September 16 |
| Hartford, CT |
September 16 |
| Washington, DC |
September 17 |
| Baltimore, MD* |
September 17 |
| Los Angeles, CA |
September 22 |
| Boston, MA* |
September 26 |
| Detroit, MI |
September 27 |
| Atlanta, GA |
September 28 |
| Minneapolis, MN |
September 29 |
| Jacksonville, FL |
September 29 |
| New Orleans, LA |
September 29 |
* Community Forums in which CSAT Director H. Westley
Clark participated.
Event Dates and Summaries
| Location
| Date
| Contact Information
| Event Summary
|
|
Baltimore, Maryland |
9/17 |
Debbie Green
Alcohol and Drug
Abuse Administration of MD
(410) 402-8592
|
Baltimore Forum and Open House sponsored
by the Alcohol and Drug Abuse Administration of Maryland. The Forum
featured CSAT Director H. Wesley Clark and others from the recovery
community. |
|
Los Angeles, California |
9/22
|
Chris Wade
CAADP-AWARE
(818) 342-5897 x114
|
Community Forum, “Breaking Our Silence,
We Recover Together: Families, Friends and Community” at Los Angeles
Community College. This Forum featured workshops and various speeches
on recovery. |
|
Boston, Massachusetts |
9/26 |
Maryanne Frangules
MOAR
(617) 423-6627
|
Recovery Month
kick-off rally at the State House featuring a walk and remarks from
Mayor Thomas Menino. |
|
Detroit, Michigan |
9/27 |
Benjamin Jones
Council on Alcohol
and Drug Dependence
(313) 341-9891
|
Speaker’s Panel and Community Forum in
celebration of Recovery Month. In addition to the Detroit
event, another was held in Lansing, Michigan. |
|
Atlanta, Georgia
|
9/28 |
David Whiters
NCADD
(404) 508-5383
|
“Reducing the Impact” Conference
sponsored by the Georgia Council on Substance Abuse and featuring former
CNN host Susan Rook.
|
|
Minneapolis/ St. Paul, Minnesota
|
9/29 |
Dan Griffin
Recovery Works
|
Walk and Concert held at State Capitol
sponsored by Recovery Works and featuring U.S. Senator Paul Wellstone
and people recovering from substance abuse. |
|
New Orleans, Louisiana |
9/29 |
Patrick Cahn
(504) 348-0480
|
5K Recovery Walk sponsored by the
Louisiana Office for Addictive Disorders and featuring food, music and a
proclamation reading from the Mayor. |
|
Jacksonville, FL |
9/29 |
Gara Monde
Gateway Community
Services, Inc.
(904) 472-4283
|
Jacksonville Community Rally featuring
various types of performances and speeches highlighting recovery. Also
presented was a proclamation from the Mayor. |
Locally Sponsored Community Events
To promote local community events and inspire more
communities to participate, community organizers were encouraged to list
their events and activities on the official Recovery Month web
site. The events-listing page was configured as a map of the United States,
so viewers could click directly on a state or select it from a menu of
states to easily explore the activities planned around the country.
Twenty-eight states and the District of Columbia listed 85 events on the
site as of January 29, 2002. Illinois listed the most events with 15.
Due to the tragic events of September 11th,
many cities and communities, like New York City, cancelled their
Recovery Month activities. However, even with these sudden
cancellations, the community events that did occur for Recovery Month
2001 far exceeded the attendance for previous years.
To generate such a ground-swell of activities and
events takes the dedication of many. The results of community planning and
outreach for the Recovery Month 2001 celebration were nothing
short of phenomenal. The following are just a few of the many highlights:
The Pennsylvania Recovery
Organization Achieving Community Together (Pro-Act) hosted the STAR Awards
brunch at which six individuals who have made significant contributions
towards increasing the public awareness of the nature of addiction and
influenced public policy to promote recovery were honored. Dr. H. Westley
Clark, M.D., J.D., M.P.H., received one of the six awards presented on
Sunday, September 16, 2001 at the brunch held at the Wyndham Hotel in
Philadelphia. The Pro-Act program receives grant funding from CSAT for its
community programs.
Leaders in the alcohol and
drug recovery field, along with the Oregon Partnership held a press
conference on September 7 to kick-off Recovery Month 2001. At
the press conference, the Oregon Partnership unveiled its new web site that
allows access to over 800 information and treatment services throughout the
state. Also presented, were new billboard and radio public service
announcements to highlight the Partnerhip’s 24-hour, confidential toll-free
HelpLine.
A particularly poignant story
of Recovery Month occurred in New York City on September 11.
The staff and clients for the Bowery Residential Treatment Program had the
opportunity to reach out and help others in crisis. The Bowery Residential
Treatment Program is located only a few blocks from the World Trade Center
and as the events unfolded these individuals focused on helping those in
need, rather than saving their own lives. They extended themselves to help
in any way they could the people who were fleeing the debris and turmoil of
the collapse of the World Trade Center buildings. For instance, they hosed
down individuals so their injuries could be assessed by medical personnel.
Their efforts were a true demonstration of a community giving by helping
others. Their story reflects the true meaning of a community supporting
others in need.
Recovery Month
Kick-Off
The 2001 Recovery Month observance
started with three major events held on September 6th.
The first was a Recovery Month Breakfast
hosted by Tommy G. Thompson, Secretary of the U.S. Department of Health and
Human Services (HHS). Key stakeholders were invited from national and local
organizations and public and private provider groups to a sit-down breakfast
at HHS Headquarters in the Hubert H. Humphrey Building, Washington, DC. The
attendees engaged in a 45-minute dialogue with the Secretary on such issues
as the treatment payment structure, Medicare coverage, and the coordination
of services across disciplines to provide more cohesive substance abuse
treatment services nationwide. The breakfast was a unique event for
Recovery Month. The offer by the Secretary to host this affair
demonstrated unequivocally his personal interest and support of the
Recovery Month observance and in improving substance abuse treatment
services across the country.
The second Recovery Month kick-off event
was a press conference on September 6th at the National Press
Club, one of the most well-attended conferences for Recovery Month
to date.
A panel of 10 speakers announced the release of a new
study on effective grantee projects that provide residential substance abuse
treatment for pregnant and postpartum women and their children. The
panelists included:
Joseph H. Autry, M.D., Acting Administrator, SAMHSA
Edward Jurith, J.D., Acting Director, White House Office of National Drug
Control Policy
H. Westley Clark, M.D., J.D., M.P.H., Director, CSAT
Shay Bilchik, Executive Director, Child Welfare League
James M. Herrell, Ph.D., Social Science Analyst, CSAT
Kenneth Burgdorf, Ph.D., Project Director, RWC/PPS Cross-site Evaluation
Rebecca Taylor, Vice President of Treatment Services, Seabrook House,
Seabrook, NJ
Ginny Vicini, Executive Director, Chrysalis House Inc., Lexington, KY
Vicki Horseman, graduate of Chrysalis House
Jackie Hinton, graduate of Seabrook House
The study, entitled Benefits of Residential
Substance Abuse Treatment for Pregnant and Parenting Women: Highlights from
a Study of 50 Center for Substance Abuse Treatment Demonstration Programs,
highlights one of CSAT’s most successful program initiatives. The
initiative addresses the needs of women with severe and chronic alcohol or
drug abuse problems. The key features of the programs are the provision for
women-centered targeted addiction treatment and additional service
components that allow women and their children to stay together. The study
results showed outstanding pregnancy outcomes, sharp drops in alcohol and
drug use, and reduced criminal behavior for the participants of these model
programs. Six-month follow-up studies showed that these programs are very
successful in treating women who averaged more than 15 years of substance
abuse and had past histories of unsuccessful treatment.
In addition to the study, CSAT released a report on the
original 11 projects funded by this initiative, Telling Their Stories:
Reflections of the 11 Original Grantees That Piloted Residential Treatment
for Women and Children for CSAT.
The final kick-off event on September 6th
was the Al-Anon
Family Groups, Inc. 50th Anniversary Luncheon in the Russell
Senate Office Building on Capitol Hill in Washington, DC, from 12 p.m. to 2
p.m. The Honorable Paul Wellstone, Senator, State of Minnesota and The
Honorable Jim Ramstad, Representative, State of Minnesota co-hosted and
presented at the luncheon. The keynote speaker, Claudia Black, Ph.D., noted
therapist and author, discussed her research on families facing alcoholism.
In addition to her presentation, special guest, Chaplain John Lundin, a
retired Air Force Chaplain and founder of the North American Family Renewal
Institute, a leader in the field of recovery of families from alcoholism,
also spoke. The luncheon was another Recovery Month first, a
prominent display of support by Al-Anon, an international group that
embraces recovery yet also promotes anonymity. Al-Anon supported
Recovery Month despite different beliefs in discussing substance
abuse and addiction. People celebrating the Recovery Month
observance believe in openly discussing these issues of abuse and addiction
and eliminating the silence and the stigma associated with the disease of
addiction and recovery. However, both CSAT and Al-Anon found commonality in
the fight against the disease and the need for treatment while honoring each
organizations beliefs in anonymity versus outwardsly speaking about
addiction and recovery.
These three extremely
successful events launched numerous federal and local events around the
country.
Recovery Month
2001 Proclamations:
Senators/Congressional Representatives
Tribute from the 11th
District of Ohio, U.S.
Representative Stephanie Tubbs Jones
Senator Paul Wellstone (MN)
Representative Jim Ramstad (MN)
Governors
State of Alabama
State of Alaska
State of Connecticut
State of Florida
State of Indiana
State of Iowa
State of Kentucky
State of Louisiana
State of Maryland
State of New Jersey
State of New York
State of Pennsylvania
State of Texas
State of Virginia
State of West Virginia
State of Wisconsin
State of Wyoming
Mayors:
California
City of South Gate
City of Mountain View
City of Escondido
City of Anaheim
City of Diamond Bar
Colorado
City of Littleton
Florida
City of Cape Coral
Indiana
City of Elkhart
Illinois
Village of Hoffman
Estates (Village President)
Village of Palatine
City of Chicago
Kentucky
City of Paducah
Louisiana
City of New Iberia, St. Mary Parish
Missouri
County of Jackson
for the Combat Commission
Ohio
City of Upper Arlington
City of Willowick
Oregon
City of Tigard
Rhode
Island
City of Warwick
Virginia
Arlington
County (Chairman)
City of Leesburg
Co-sponsored CSAT events
-
<
The 6th Annual 5K
“Run for Recovery” was co-sponsored by CSAT and the Vanguard Group for
the third time, and was scheduled to be held on September 16, 2001. It
was originally canceled due to the events of September 11th.
However, with the help of dozens of local community organizations, the
race was successfully rescheduled for October 21st, in
Washington, DC. Over 1,000 participants pre-registered for the September
16th event, and over 800 racers finished the race on October 21st,
including eight CyberRace TM entrants who ran on certified
tracks elsewhere in the country, then reported their time via email to the
race officials prior to the start of the official race.
This year’s race expanded to include national participation via the
Internet. Racers could register to run on local tracks, then submit their
times prior to the start of the official race. The best three times won
prizes.
The
race had 10 sponsors and numerous businesses donated prizes and gift
certificates. The fastest runners received cash prices from $300 to $25,
while the fund-raisers who collected the most contributions also received
prizes such as golf shirts, sweatshirts and warmup jackets. All participants
received giveaways such as t-shirts, discount coupons to local eateries, and
a souvenir bag filled with a water bottle, cup and gift certificates.
Various raffles and events held throughout the race gave away other prizes
to all in attendance.
Proceeds from the race will be used to improve the local addiction and
recovery programs locally and nationwide, including helping to complete a
new building to house Vanguard Foundation’s Phoenix House treatment center
and corporate headquarters.
Interactive
Web-Based Activities and Information
CSAT hosts a Recovery
Month interactive web site that makes information about
Recovery Month accessible to local communities and the general
public either as online or downloadable files. Viewers can view and order
materials, distribute news, and post events by locality. This interactive
web site can be reached through
www.samhsa.gov
by clicking on the Recovery Month logo. Web site hits grew
over 400 percent from previous years, receiving nearly 761,000 hits from
June to October 2001, compared to just over 150,000 hits for 2000 for the
same time period. Activity for 2000 was more than double the hits received
in 1999 (more than 65,000). An expanded feature of the web site was the
addition of 16 interactive web events that substantially increased this
outreach effort over the one web chat and teleconference hosted in 2000.
This site is available year-round; materials are available from the
1998-2001 observances.
Recovery Month
2001 web site hits compared to 2000 and 1999:
|
Month |
2001 Site Hits |
2000 Site Hits |
1999 Site Hits |
|
Prior to June |
114,413 |
-- |
-- |
|
June |
127,852 |
17,507 |
18,229 |
|
July |
158,274 |
37,655 |
15,401 |
|
August |
212,043 |
45,988 |
16,378 |
|
September |
176,016 |
51,235 |
15,254 |
|
October |
85,975 |
27,983 |
27,490 |
|
November |
57,167 |
22,033 |
10,470 |
|
December |
55,373 |
16,238 |
2,301 |
|
Total |
987,113 |
218,639 |
105,523 |
Web Chats
CSAT developed seven web
chats that aired on the first Wednesday of the month at 3:00 p.m. EST or
7:00 p.m. EST, beginning in April and running through September (two web
chats were held in September). Questions were taken both in advance of the
actual chats through the Recovery Month web site or live
during the chat. Audience participation for the four programs where data
were captured showed that more than 200 individuals took part in the live
web chats. The programs were archived and are now available on the 2001
Recovery Month site
www.samhsa.gov
by clicking on the Recovery Month logo.
Web Chats
|
Chat |
Theme/Title |
Date |
Time |
|
1 |
Planning and Executing a Successful Recovery Month Event
Host: Ivette Torres, MEd., M.S., CSAT |
April 4 |
3:00 p.m. |
|
2 |
Criminal Justice Approaches to Addiction/Treatment
Host: Pam
Rodriguez, Vice President of Illinois TASC
(Treatment Alternatives for Safe Communities) |
May 2 |
3:00 p.m. |
|
3 |
Family Approaches to Addiction/Treatment
Host: Sis
Wenger, Executive Director, National Association
for Children of Alcoholics |
June 6 |
7:00 p.m. |
|
4 |
Faith Community Approaches to Addiction/Treatment
Host: Reverend
Eric Ovid Donaldson, Executive Director,
One Church– One Addict |
July 11 |
7:00 p.m. |
|
5 |
Workplace Approaches to Addiction/Treatment
Host: Elena
Carr, U.S.
Department of Labor |
August 1 |
3:00 p.m. |
|
6 |
Community-based Organization Approaches to Addiction/Treatment
Host: Reverend Dr. Alpha Estes Brown, Founder, ‘Cause Children
Count Coalition, Inc. |
September 5 |
7:00 p.m. |
|
7 |
Social Service Approaches to Addiction/Treatment
Host: Steve Hornberger, Director of Behavioral Health Services,
Child Welfare League of
America |
September 26 |
3:00 p.m. |
Other media messages were
disseminated throughout the month of September through news releases and
interviews. It is estimated that radio interviews alone reached more than
4.5 million potential listeners.
Web Casts
CSAT also produced a series
of seven web casts in a talk show format with a host and four guests. In
addition to the guests, taped footage of past Recovery Month
events was shown, all provided by CSAT grantees and various local and
national treatment-related organizations. All web casts were aired the
third Wednesday of the month at 3:00 p.m. EST, beginning in April and
running through September (two web casts were scheduled in September).
Viewers had an opportunity to send in topic-related questions, which were
addressed during the program, prior to each web cast, via the Recovery
Month web site. Archive copies of the web casts were made
available on the web site immediately following each aired program. Through
December 2001, NCADI logged 11,188 page views for the web casts. These
figures indicate the number of times a viewer accessed the page but do not
reflect the number of times the supporting graphics/files were viewed.
Further web cast distribution
was achieved through Cable Access Television, a broad universe of public,
educational, and government cable-based broadcasters. This outlet reaches
40 million households. The Recovery Network also picked up the web casts,
which reached an additional 12.5 million households.
|
Cast |
Theme/Title |
Date |
Time |
|
1 |
Overview of CSAT and Recovery
Month
Host: Ivette Torres, MEd., M.S.
Panelist: Dr. H.
Westley Clark, M.D., J.D, M.P.H. |
April 18 |
3:00 p.m. |
|
2 |
Treatment 101
Host: Dennis Wholey
Panelists:
Dr. H. Westley Clark, CSAT
Dr. Bernard Arons, Center for Mental Health Services
Dr. Frank Vocci, National Institute of Drug Abuse
Dr. Larry Siegel, DC
Addiction Prevention and Recovery Administration |
May 16 |
3:00 p.m. |
|
3 |
What Families Can Do to
Prevent and Intervene with Alcohol and Drug Problems
Host: Susan Rook, Former CNN Anchor
Panelists:
Tim Bradley, Teen Treatment Advocate
Dr. Phillip Brewer,
Yale Univ. School of Medicine
Jeff Jay, Interventionist
Dr. Andrew Hamid,
Columbia University, School of Social Work |
June 20 |
7:00 p.m. |
|
4 |
Exploring the Connection
between Addiction and Other Health and Social Problems
Host: Susan Rook, Former CNN Anchor
Panelists:
Janice Ford Griffin,
Join Together
Dr. Constance Horgan,
Brandeis University
Dr. James Callahan, ASAM
Elena Carr, U.S.
Department of Labor
Phillip Brewer, Yale Emergency Medicine |
July 18 |
3:00 p.m. |
|
5 |
Children of Alcohol- and
Drug-Addicted Parents: Protecting Our Future
Host: Ivette Torres, MEd., M.S., CSAT
Panelists:
Dr. Donna Mogan, Eagle Wing Enterprises
Sis Wenger, NACoA
Don Coyhis, White Bison
Steve Hornberger,
Child Welfare League of
America |
August 15 |
3:00 p.m. |
|
6 |
The Science of Addiction and
Treatment
Host: Dennis Wholey, PBS Host and author
Panelists:
Dr. H. Westley Clark, CSAT
Dr. Alan Leshner, NIDA
Dr. Mary Dufour, NIAAA
Dr. Daniel Hommer,
NIAAA |
September 12 |
3:00 p.m. |
|
7 |
The Roles of Friends and
Community in the Recovery
Process
Host: Ivette Torres, MEd., M.S., CSAT
Panelists:
Dr. Linda Wolf Jones, Therapeutic Communities of
America
Stacia Murphy, National Council on Alcoholism and Drug Dependence
Jim O’Hair, Northrop Grumman
Steve Hornberger,
Child Welfare League of
America |
September 19 |
3:00 p.m. |
Media
Outreach
To draw the media’s attention
to the Recovery Month celebration, CSAT held several press
events. The Recovery Month campaign theme, radio and TV PSAs,
and other campaign materials were unveiled at a June 12th press
conference held at the National Press Club in Washington, DC. This event
was followed by the kick-off press conference held on September 6, 2001.
Trade Press Attendees
for September 6th Press Event:
|
B. Alpcit, Reporter,
New Orleans Times
Picayune |
|
Barry Bagrato, Correspondent,
CBS News |
|
Alison Burns, Reporter, COX-TV |
|
Jeremy Bond, Editor,
Mental Health Report |
|
Jenny Collier, Editor, Legal
Action, Washington Weekly
|
|
Chris Fleming, Washington
Editor, Medicine and Health |
|
Rob Fleming, Editor,
Progress Notes |
|
Peter Hardin, Reporter,
Richmond Times |
|
Vlademire Herard, Editor,
Substance Abuse Family News |
|
Stacy Hutchins, Belo Broadcast |
|
Jessica Jacob, Intern,
Nation’s Health |
| |