Click to download the PSA (20 MB
Camera: dolly for beach, shallow depth of field for vignettes
FADE UP TO:
EXTERIOR BEACH, ON SOLID WET SAND.
Medium shot TRACKING a WOMAN’S bare feet walking along the shoreline. We follow a couple steps and as the camera pushes in on one footprint, within the outline we see VIGNETTE VIDEO, cross-dissolved, of a WOMAN, sitting on the edge of her bed.
VIGNETTE VIDEO comes full screen. Woman gets out of bed, looking forward to her day.
Medium shot, tracking the Woman’s bare feet walking away from camera along the surfside. Camera PULLS OUT to reveal multiple footsteps and the Woman as she joins her family and friends - also strolling along the shoreline, with their backs to camera.
FADE UP: phone graphic
1-800-662-HELP (4357) – For Information and Treatment Referral
Wide shot of group of 8-10 continues walking away from camera.
FADE UP: logo graphic
Music: inspirational, upbeat
Music low and under.
Waves lapping at the shore, seagulls, light breeze. Pair of feet walking in wet sand.
“Before, addiction and depression kept me from living life.”
“Now, every step I take in recovery benefits everyone.”
“For information and treatment referral for you or someone you love call 1-800-662-HELP.”
NOTE: 4357 in phone number is not spoken, but included on end graphic for time and clarity.
“Brought to you by the U.S. Department of Health and Human Services.”