spacer spacer spacer spacer spacer spacer spacer

Connect With Us
SAMHSA Facebook SAMHSA Twitter SAMHSA YouTube SAMHSA Blog

PSA


Milestones

Type: TV


Language: English


File: Click to download the PSA (32 MB - MOV)



Transcript:

Video

Visual perspective: POV of HERO.
Camera: steadicam or dolly, documentary feel

INTERIOR- MEETING ROOM.

(:05)
FADE UP TO:

POV of HERO Close Up reveals a recovery meeting brochure with “Welcome! Recovery Benefits Everyone” printed across the top. TILT UP reveals group of adults—varied ages and ethnicities—milling about, sipping from styrofoam cups, chatting, even high fiving in a community room/classroom setting with chairs set up, table in background with coffee, donuts, cups.

As each individual makes eye (camera) contact with Hero, a NUMBER GRAPHIC dissolves on and off screen —11, 3, 18, and 25…

ONE ATTENDEE smiles at Hero (camera), as the two shake hands the statement “8 years in recovery” dissolves on and off. Hero turns to leave through a door.

Casting note: silver hair adult and person in wheel chair

EXTERIOR DAY: URBAN NEIGHBORHOOD STREET.
 
(:03)
CUT TO POV:
As HERO walks down the sidewalk, a HISPANIC WOMAN (in her 50s) in business attire walking by, as she passes, she makes eye (camera) contact, and walks through a NUMBER GRAPHIC “23 years” (dissolve on and off) and continues to walk past.

(:03)
Passing her, we see a BOY (12 to 13 yrs -Caucasian) and his DAD (40s) stepping onto the sidewalk from a small flight of stairs. The boy has a basketball tucked under one arm. We see the dad walk through NUMBER GRAPHIC “7 Years” (dissolve on and off).

(:03)
CUT TO:
POV, peering in the window of a coffee shop. Inside, THREE YOUNG WOMEN (20-somethings—one Caucasian, one Asian, one African American) are at a table facing camera, laughing and serving pieces from a small cake, that has “365 Days” on it. One makes eye (camera) contact, as the camera slowly pulls out and pans...

(:07)
CUT TO:  INTERIOR HOME.
POV still, stepping through front door to the entry hall, Hero sees wife and daughter doing homework on kitchen table, Mom looks up and smiles, Hero continues to side table, looks down at the keys in his hand and the brochure as he sets them down on the table. 
CUT TO close up on brochure and key chain, which reads: 1

(:06)
CUT TO:
HERO (dark-haired, ethnic looking Caucasian male –mid to late 30’s) as we see him for the first time.
He looks up, sees his face reflected in the mirror over the side table. He smiles. SLIGHT PUSH on Hero’s face, feeling optimism in his eyes/expression.

FADE UP: Phone Graphic.
1-800-662-HELP (4357) – For Information and Treatment Referral

FADE UP: Logo Graphic. (:03)

FADE OUT.
30 seconds

 

Audio

Music: jazz, happy, uplifting

Music low and under.

SFX:
BG low sound of group chatting
Hero reads the cover of the brochure to himself 
Narrator VO:
“Recovery benefits everyone.”

SFX:
Group murmur and various departure pleasantries:  “nice to meet you…see you next week!”

Group murmur continues and then fades as we step onto street.

SFX:
BG low sound of street noises, cars driving by, muffled conversations from people on the street,

We hear the Hero’s footsteps, slight breathing

Woman’s VO:
“I started my own company.”

SFX:
Soft street noises, footsteps, BG pedestrian chatter. We hear hints of Hero’s breathing as we walk at an energetic pace.

Son’s VO:
“I got my dad back.”

SFX:
Street noises become less apparent, transitioning to light breeze, tree leaves rustling, soft bird chirping

Woman’s VO:
“My friends believe in me.”

Music swells slightly

Narrator VO:
“Substance use and mental disorders can be treated… and the road to recovery is now more accessible.

It all starts on Day One.”

Hispanic woman, son, young women VO:
“Join the voices for recovery…”

Narrator VO:
“For information and treatment referral for you or someone you love, call 1-800-662-HELP.”

NOTE: 4357 in phone number is not spoken, but included on end graphic for time and clarity.

Tag VO:
“Brought to you by the U.S. Department of Health and Human Services.”

MUSIC OUT.



External link. Please review our Disclaimer