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Quitting Smoking Easier for Social Media Users

(9/30/2013)

Quitting Smoking Easier for Social Media Users
ScienceDaily
September 26, 2013

A recent paper published in the Journal of Communication found that people who engage in health specific social networking sites found it easier to quit smoking.  Researchers found that as participation on health-based social networking sites that focus on helping members to quit smoking increased, members began to build a sense of community on the sites.  As a result of the increased social connectedness associated with participating on the sites, these members ultimately become more likely, and found it easier, to quit smoking. They also maintain abstinence for a longer period of time, because of their increased sense of self-efficacy to abstain from smoking during tempting situations (e.g. when out drinking, when stressed, when sad, etc.).

View the full article here: http://www.sciencedaily.com/releases/2013/09/130926102828.htm


Keywords: quitting, smoking, easier, social, media, users



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